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ThothOS for ISPs & MSPs: The All-in-One Sonar Replacement

🚀 Coming 2026
📅 December 2024⏱️ 8 min read🏷️ ISP, MSP, CRM, Sonar Alternative
Author: Matthew Goluba - Creator of ThothOS

The Real Cost of ISP/MSP Software

Whether you're starting with 1 employee or running an established ISP/MSP with 25+ employees, software costs add up fast. Sonar has a $500/month minimum ($1.25/subscriber for 1-5,000 subscribers) for billing, ticketing, inventory, and basic contract management. You still need HR software, payroll processing, advanced contract management (Sonar's is basic - no DocuSign-level features), and network monitoring tools.

ThothOS: $20 per employee per month. Everything included - billing, network monitoring (IPAM, ICMP, SNMP), ticketing, CRM, HR, payroll, inventory, customer portal, DocuSign-replacement contract management, scheduling.

Starting Out (1-3 employees)
Sonar: $500/month minimum
HR software: $50-100/month
Payroll: $75-150/month
Network monitoring: $50-100/month
Typical: $675-850/month
ThothOS: $20-60/month
Established (25 employees, 5k subscribers)
Sonar: $6,250/month
HR: $250-500/month
Payroll: $150-300/month
Email marketing: $350/month
DocuSign: $100-200/month
Typical: $7,100-7,600/month
ThothOS: $500/month

These systems don't talk to each other. Customer data gets entered into Sonar, then again into your HR system, then again into your email marketing tool. Your team spends hours on data entry that should be automated.

The True Cost of ISP/MSP Software Sprawl

Let's do the math on what most ISPs and MSPs are actually paying for software:

Sonar Software: $3,750-6,250/month (5,000 subscribers @ $0.75-1.25 each)
QuickBooks Online: $100-200/month (Plus or Advanced plan)
QuickBooks Payroll plugin: $150-300/month (for 25 employees)
Email marketing (Mailchimp): $350/month (10,000+ contacts)
Total Monthly Cost: $4,350 - $7,100
Annual Cost: $52,200 - $85,200

And here's the kicker: these systems don't talk to each other. You're manually entering customer data into Sonar, then again into QuickBooks, then again into your email marketing tool. Your team is wasting hours every week on data entry that could be automated.

Enter ThothOS: Your Entire Business, One Platform

What if you could replace all of that with a single platform for $20 per employee per month?

For a 25-employee ISP/MSP, that's $500/month. $6,000/year.

Annual Software Cost Comparison
Traditional Stack: $52,200 - $85,200
vs
ThothOS: $6,000
💰 Savings: $46,200 - $79,200 per year

For a 25-employee company, traditional software costs run $4,350-7,100/month. ThothOS is $500/month for the same team size.

What ThothOS Gives ISPs & MSPs

ThothOS isn't just a Sonar replacement. It's a complete business operating system built specifically for companies like yours:

🌐 Network Administration (ISP-Specific)

  • IPAM (IP Address Management) - Track your entire IP allocation, subnet management, DHCP pools
  • ICMP/SNMP Monitoring - Real-time device monitoring with templates for routers, switches, CPE
  • Simple Network Monitoring Setup - No complex proxy configuration. Uses IPAM setup from the core app. Just run the .exe and login to start monitoring your network.
  • Device Inventory - Every router, switch, ONT, and CPE tracked with serial numbers and locations
  • Topology Mapping - Coming end of 2026

💰 Billing & Revenue Management

  • Recurring Service Billing - Monthly internet, phone, managed services
  • One-Time Product Sales - Routers, cables, installation fees
  • Equipment Rentals - Full rental system for modem/router rentals, CPE equipment, and any inventory items with deposit tracking, rental agreements, and automated billing
  • Stripe Integration - Automated payment processing, retry logic, dunning
  • Multi-Tier Tax Engine - State, county, city tax rates automatically applied
  • Late Fees & Collections - Automated late fee calculation and email sequences

🎫 Service Desk & Ticketing

  • Kanban-Style Ticket Board - Visual workflow management
  • Status Workflows - Customizable ticket statuses and workflows
  • SLA Tracking - Monitor response and resolution times
  • Customer Portal Integration - Customers submit and track tickets
  • Knowledge Base Integration - Link tickets to KB articles, share business documentation with customers, internal and external knowledge management
  • Team Collaboration - Comments, assignments, file attachments

👤 Customer Self-Service Portal

  • Built-In Portal - Unlike Sonar which requires you to host your own customer portal, ThothOS includes it in the app. One easy login, fully integrated.
  • Two Ways to Onboard - Invite customers via email from the app, or let them request to join through integrated signup (same dynamic system as employee onboarding)
  • Account Management - View services, billing history, usage
  • Invoice Payment - Pay bills online with saved payment methods
  • Ticket Submission - Create and track support tickets
  • Service Requests - Request upgrades, downgrades, new services
  • Document Library - Access contracts, statements, receipts
  • Usage Reports - Bandwidth usage, service uptime stats

🚀 Plus Your Entire Business Stack

✓ HR & Recruitment
Built-in ATS for recruiting, employee onboarding system with Learning Center integration, org charts
✓ Payroll Processing
Full payroll with direct deposit
✓ Benefits Admin
Medical, 401k, FSA/HSA, COBRA
✓ Email Campaigns
Mailgun integration, templates
✓ Contract Management
Digital signatures, lifecycle
✓ Inventory & Rentals
Track products, rent equipment, manage deposits
✓ Learning Center
Employee onboarding, continued education, certifications, skills tracking
✓ Scheduling
Tech appointments, meetings
✓ Knowledge Base
Internal/external docs, share articles with customers, link to tickets
✓ Employee Portal
Self-service for your team
✓ CRM & Contacts
Lead management, pipelines
✓ Permissions
Zero-trust security, MFA, RBAC
✓ Modern Auth
Phone, email, or MFA app login - no passwords
✓ Data & Backups
Redundancy and backups included, data recovery at cost of time
✓ Built-In Support
Feedback, requests, bugs via task system - no extra cost

No Sales Teams, No Support Contracts

Sonar requires separate support contracts billed on top of their subscription. Want help? That's extra. ThothOS believes in freedom of data and use.

Self-Service Everything

No talking to sales teams to get started. Sign up on our site yourself, spin up your instance, and get going without any assistance required. We don't gate access behind sales calls.

Support Included

Our task management system lets you work directly with ThothOS support at no additional cost. Submit feedback, product requests, and bug reports right through the app. No separate support contracts to buy.

Data Protection Included

Data redundancy and backups are included at no additional cost. Your data is safe. Data recovery is billed at the cost of time only - no premium recovery fees.

Modern Authentication

No password login. Authenticate with your phone number, email, or MFA authenticator app. Secure by default.

Why This Changes Everything for ISPs & MSPs

1. Data Actually Flows
When a customer joins (either invited via email from your team or through self-signup integrated with employee onboarding), their data flows automatically into billing, creates their portal account, provisions their service ticket, adds them to email campaigns, and generates their contract. One entry. Everywhere it needs to be.

2. One System to Train
Instead of training new hires on Sonar + QuickBooks + payroll plugins + your email system, you train them on ThothOS. One interface. One way of doing things. Less confusion, faster onboarding.

3. True Customer View
Your CSR can see a customer's billing history, active tickets, service plan, contract status, payment methods, and support history all on one screen. No more "let me check another system" or putting customers on hold.

4. Actually Affordable Scaling
With Sonar, every new subscriber costs you $0.75-1.25/month. With ThothOS, you pay per employee. Growing from 5,000 to 10,000 subscribers doesn't double your software cost - it stays the same. Your costs scale with your team size, not your revenue.

The Catch (There's Always a Catch)

If you're locked into a Sonar contract, start planning your exit. If your contract is up for renewal soon, don't sign a multi-year deal. If you're evaluating options, try our interactive demo.

The platform is feature-complete for Phase I. We're not building this from scratch - we're in polish and security hardening mode. The network monitoring is live. The billing engine processes real transactions. The customer portal is handling real support tickets.

Who Should Care About This

Perfect fit if you're:

  • A WISP (Wireless ISP) tired of paying per subscriber
  • A fiber ISP looking to consolidate your tech stack
  • An MSP managing IT services for multiple clients
  • A hosting provider with recurring billing needs
  • A regional ISP outgrowing your current systems
  • Any service business with 10-100 employees drowning in software costs

Not a fit if you're:

  • Happy with your current stack (genuinely happy, not just tolerating it)

What to Do Next

  1. Try the interactive demo - See the actual platform in action (no signup required)
  2. Browse all 17 workspaces - See everything ThothOS can do
  3. Compare feature-by-feature - ThothOS vs Salesforce vs Workday vs Sonar
  4. Read the master plan - Our 3-phase roadmap to AI-powered business automation
  5. Contact us - Questions? Let's talk.

If you're tired of paying enterprise prices for basic software, tired of juggling ten different systems, and ready to actually run your business instead of wrestling with your tools, ThothOS is for you.

We're building the platform we wish existed when we were running an ISP. The platform that should exist in 2026. The platform that treats software like a utility, not a luxury.

$20/employee. Everything included. No games.

ThothOS for ISPs & MSPs: The All-in-One Sonar Replacement